Radio Show – Critical Mass: Coast-to-Coast – February 16, 2012

By Sandra Clitter  

I had the pleasure of being asked to appear on an Orange County, CA Radio Show, Critical Mass: Coast-to-Coast on February 16th, 2012. It was a distinct honor to be asked to appear, however, I was delighted to learn of the show because it is a fabulous resource for business owners, C-level managers, and people who are striving to become C-level managers or business owners. I’ve had a blast listening to recordings of past shows, and now try to catch it live if I’m at my desk late Thursday afternoons (6pm on the East Coast).

Ric Franzi, co-host of Critical Mass (the the host who interviewed me), is very able at blending two of his greatest passions: educating CEOs and talk radio. Ric has a unique interviewing style which helps his guests feel comfortable and enables them to focus on answering the questions in a conversational and relaxed environment. With expertise in running CEO Peer Groups, Ric knows the questions to ask and the ‘pain points’ that that top-level management experiences.

CRITICAL MASS: The Radio Show strives to share knowledge and information from an assortment of top business leaders. By sharing information and experiences, Ric enables anyone to gain knowledge often only available during CEO Peer Groups experiences.

The format is one that can be used when meeting new people, networking, and developing business relationships of many shapes and sizes. Here’s how Ric approached the interview with me:

1. What does your company do? (That question SOUNDS far easier to answer than it really is – at least for me!)
2. How did you get to your current position (owning or running a company)?
3. What is your guiding principle in business?
4. What is a current challenge facing your firm and how are you working on/approaching a solution?
5. If we speak again a couple of years down the road, where will your company be?

When I thought about it, that question ‘formula’ is perfect on a radio talk show, but also in meeting new clients, developing new vendor relationships, not to mention in those Peer Groups that Ric runs.

To hear how I answered those questions, click below on the podcast icon below, or on the link below that.

Listen to the interview with Sandra Clitter

(Shameless plug: The part of the show on which I appear begins at about 2:20 into the show)

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